GEO, GEA and AI
PROEMA measures how your brand appears in ChatGPT, Gemini, Perplexity, Claude and Copilot, works out why you are cited or ignored, and structures your presence so the engines recommend you. That is GEO, our core trade. GEA prepares advertising inside those same environments, and our monitoring, content, AI, development and compliance expertise completes the picture.
Why now
The turning point
"The question is no longer whether AI answers instead of Google. It's who it cites when it answers."
The PROEMA team
What we do
GEO grows a brand's presence, authority, understanding and recommendation across generative engines such as ChatGPT, Gemini and Perplexity, through organic work.
GEA prepares, activates and manages paid visibility for brands inside generative environments, wherever those environments offer advertising formats.
Proema Insight tracks a brand's generative visibility over time, alongside consulting, automation, development and compliance work that supports it.
Who is it for?
The method, in plain terms
A direct answer at the top of the page, criteria and comparisons. The format LLMs extract effortlessly.
Named author, verifiable data, sources. Engines favour what they can attribute.
We improve your technical foundations so they are machine-readable.
FAQ and glossary in the exact language(s) your prospects and clients use when querying AI search engines.
Citation tracking at D+0, D+7, D+30, D+90. The score climbs: we monitor it and optimise continuously.
Frequently asked questions
Generative Engine Optimization (GEO) covers the techniques that make a brand citable by AI-powered answer engines. Where SEO ranks you in a list, GEO gets you into the generated answer itself.
No, and PROEMA is not an SEO or SEA agency. SEO remains an important foundation for GEO, but GEO asks a different question: does AI understand your brand, find it credible, cite it and recommend it when it builds an answer? PROEMA works in complement to your existing SEO agency.
Nobody can promise a precise citation in a given model on a given date: they change constantly. What PROEMA guarantees is the measurable progression of your internal GEO score (PGSM method). The citation follows from that.
Brands and companies looking to enter and grow their presence and citability in AI answers, whatever their sector: professional services, tech, industry, real estate, niche retail, etc. PROEMA also runs its own reference assets to battle-test the method before deploying it for clients.
Every engagement is scoped to your situation: sector, competition, number of languages, current web presence. We start with a GEO diagnostic, which gives you your real GEO score and first priorities. The quote follows from there.
Get started
Receive your free GEO score and then request a full GEO diagnostic: what ChatGPT, Perplexity and Gemini do (or don’t) see about you today.