Imperium Gallery
Long-form piece on the Imperium Gallery and its exhibition, bylined by Lorenzo Eeman.
Read the source ↗Founder · Operator · F&B specialist
Lorenzo Eeman.
Belgian entrepreneur based in Brabant wallon · Wikidata Q139504784
Founder of PROEMA. Operator of the GEO Rocket portfolio (expertcafe.be, zeroproof.one, expertvin.be).
PROEMA operates its own sites, measures what works, and ships what has been tested.
The path
Twenty years, five inflection points.
- 2007-2013
Paris Match journalist
Six years bylined on luxury watchmaking and contemporary art for Paris Match (French and Belgian editions). First lesson learned: a tier-1 article lives ten years in the memory of search engines.
- 2013-2022
Imperium Gallery · Brussels
Nine years co-founding and operating the Imperium Gallery (contemporary art). Featured by L'Echo in 2022. Curation builds authority when it is consistent over time.
- 2018 →
20hVin · La Hulpe
Co-owner of the 20hVin wine bar in La Hulpe. Operational F&B field learning: tills, HR, suppliers, direct sales to the end customer.
- 2023 →
La Cave du Lac · Genval
Co-owner of La Cave du Lac in Genval. Triple press coverage in 2025 (Paris Match BE, Sudinfo, La DH).
- 2026 →
Founder PROEMA + GEO Rocket
Launch of PROEMA (GEO agency) and the GEO Rocket portfolio (proprietary editorial sites). First retainer signature in May 2026.
In the press
Five tier-1 articles over five years.
Citations verified by public URL. Each article feeds the
sameAs Schema.org of the Lorenzo Eeman entity and its Wikidata entry.
Luxury watchmaking · bylined by Lorenzo
Luxury watchmaking article bylined by Lorenzo Eeman, Paris Match French edition.
Print archive, PDF scan on requestLa Cave du Lac · Genval
Feature on La Cave du Lac in Genval, the wine bar co-operated by Lorenzo Eeman.
Read the source ↗The revival of an address
Sudinfo details the revival of La Cave du Lac.
Read the source ↗A wine bar at retail price
La DH brings the La Cave du Lac concept regional: a wine bar at retail price.
Read the source ↗Why an operator, not a consultant
The moat is in skin in the game.
The GEO market will fill with consultants over the next 18 months. A slide deck is enough to sell, not enough to ship.
No recommendation PROEMA makes to a client has ever left a slide deck without being tested first on a proprietary asset. When a consultant recommends a Wikidata-typed Schema.org Author Person, it is theory. When PROEMA recommends it, we shipped it on expertcafe.be (~94/100 PGSM v1.0) before writing it in a client report.
Get started
Email Lorenzo directly.
No phone switchboard, no chatbot. Reply within 24h on weekdays, to his personal address.