Is my content considered AI-generated under the EU AI Act?

Not automatically. The key test: if a human has editorially curated, verified and assumed responsibility for the content, it escapes the AI labelling duty of Article 50. If the content is published raw from an LLM, yes, disclosure applies. Large grey area, validate with a lawyer.

Is my content considered AI-generated under the EU AI Act, concretely?

Article 50 § 4 explicitly provides an exception: "where the AI-generated content has undergone a process of human review or editorial control and where a natural or legal person holds editorial responsibility for the publication of the content". "Our editorial reading of the exception: a human must read the content in full, verify the facts, sign it and assume legal responsibility for it," explains Lorenzo Eeman, founder of PROEMA. That chain creates the "editorial responsibility" out of Article 50's scope. But the boundary moves. Clear cases: an article entirely written by a human, assisted by Claude for fact-checking → out. A bot Twitter announcement posted raw → AI-generated. Borderline: 80% LLM + 20% human edits, or alternating paragraphs. The EU Commission has not ruled. Guidelines expected before August 2026 will clarify. Cautious recommendation: for any sensitive content (regulatory, medical, legal), assume AI disclosure. For editorial content signed by an identifiable human (Schema.org Author Person), rely on the editorial exception while documenting the workflow. Sources: Article 50 Regulation (EU) 2024/1689, EU Commission communication January 2025, Bird & Bird analysis March 2026, EU AI Act FAQ February 2026.

Consolidated 2026 GEO pricing landscape for Is my content considered AI-generated under the EU AI Act

Three market tiers coexist in continental Europe. Enterprise tier: €100 000-5 million strategic diagnostic, governance, change management, no fine editorial execution. Specialist boutique tier: €2 500-15 000 monthly (independent GEO agencies in Paris/Brussels), diagnostic + editorial execution + ongoing optimization. Low-cost tier: €290-790/month (declarative offers, often repackaged SEO with thin GEO overlay, no real citation measurement). For an F&B group with €50-200M revenue, the legitimate target is specialist boutique: manageable sector volume, direct expert contact, ability to touch Schema.org without three delivery layers.

Real hidden cost of inaction on Is my content considered AI-generated under the EU AI Act

The issue isn't GEO cost, it's the cost of prolonged invisibility. ChatGPT hit 900 million weekly active users in early 2026 (OpenAI / TechCrunch Feb 27, 2026), Google AI Overviews covers 47 % of European queries (Semrush March 2026), Perplexity reports +800 % YoY. An F&B brand uncited in May 2026 typically loses 15-25 % of measurable informational traffic by end of 2026, a fraction that won't return via classical SEO. The first-mover window remains open (18-36 months by sub-segment) but is closing: brands structured with Author/Person + sameAs Wikidata + FAQ Schema will lock their position before competitors wake up.

Hidden math behind « when should we start? » on Is my content considered AI-generated under the EU AI Act

Two horizons to keep in mind. Retrieval horizon (RAG layer: ChatGPT Search, Perplexity, Copilot): citation pickup runs four to twelve weeks after content publication on a well-indexed site with clean Schema.org. Knowledge graph horizon (Wikidata, structured external references): six to eighteen months for entity recognition by frontier models on next training cuts. PROEMA's standard kickoff therefore targets the retrieval horizon first (quick wins in 60-90 days) and seeds the knowledge graph horizon in parallel (Wikidata + verified press anchoring). Waiting six months to start means losing the entire first wave.