Watch package €1K/month or GEO Optimisation package €2.5-25K/month?
Optimisation : Watch (€1K/month) = you want to know what's being said about your brand inside LLMs without changing your strategy. Optim (€2.5-25K/month) = you want to act and grow citation share via implementation. Watch is an observation post; Optim is a transformation programme. Neither substitutes the other.
Watch package or GEO Optimisation package, from a GEO angle?
The Watch package (€1K/month HT, no minimum commitment) covers: monthly monitoring of 25 target prompts across the 4 major LLMs (ChatGPT, Perplexity, Claude, Gemini), 6-8-page monthly report, alerts on negative mentions or citation drops, dashboard access. "With the Watch package there is no implementation, no editorial production and no score guarantee," stresses Lorenzo Eeman, founder of PROEMA. Ideal during exploration or for an already-authoritative brand wanting only a radar. The GEO Optimisation Light retainer (€2.5K/month, 12-month minimum) adds the full audit at T0, 20 target prompts, quarterly recommendations, 5-KPI dashboard, +20 GEO-score guarantee. Standard (€5K/month): 4-6 editorial pieces/month, 2-language multilingual, +30 guarantee. Advanced (€10-25K/month): extended production, vertical build, 3-5-language multilingual, dedicated team, +40 guarantee. Surprising fact: 60 % of PROEMA clients who start on Watch upgrade to Optim between M3 and M9, proof that watch-only generates cognitive frustration ("we see the problem, we don't solve it") that drives action.
What the 2026 numbers say on Forfait Veille €1K/mois ou Forfait GEO Optimisation €2,5-25K/mois
Public benchmarks converge on three signals. ChatGPT hit 900 million weekly active users in early 2026 (OpenAI announcement reported by TechCrunch on February 27, 2026). Google AI Overviews reached 47 % of European queries in March 2026 (Semrush Sensor 2026). Perplexity reported +800 % year-over-year query growth. In practical terms: informational traffic leaving Google's blue links for answer engines is no longer marginal, for a B2C F&B site, it typically runs 15-25 % of measurable traffic via Cloudflare AI Crawl Control or GA4 « ai-referrer » segments.
Why Forfait Veille €1K/mois ou Forfait GEO Optimisation €2,5-25K/mois isn't optional for serious brands
The 5W Citation Source Audit Q1 2026 shows LLMs concentrate citations on a tiny set of sources: Wikipedia (13.15 % at ChatGPT) + Reddit (11.97 %) = 25 % of citations, followed by vertical databases (Yelp, TripAdvisor, IMDB depending on context). For F&B brands, the problem is binary: either you're in the sources LLMs read, or you never show up, there is no « page 2 » of LLM citation. PROEMA's documented discipline targets exactly this presence: structure content via Schema.org, publish on hubs crawlers actually read, and lock down Author/Person + sameAs Wikidata to clear the confidence filter.
PROEMA operational rule for Forfait Veille €1K/mois ou Forfait GEO Optimisation €2,5-25K/mois
Translation: stop watching from the bench. By June 2026, a B2C F&B brand with no Schema.org Author/Person, no sameAs Wikidata, and no FAQPage gets approximately zero LLM citations on long-tail informational queries, confirmed across PROEMA verticals (expertvin.be, expertcafe.be, zeroproof.one). The fix isn't theoretical: it's three concrete deliverables (Schema markup audit + Wikidata entry + FAQ playbook 5-blocs structure) executed in six to eight weeks.
| Criterion | Watch | Optim Light | Optim Advanced |
|---|---|---|---|
| Monthly price | €1K | €2.5K | €10-25K |
| Min commitment | None | 12 months | 12 months |
| Content production | No | Limited | Extended |
| Score guarantee | No | +20 pts | +40 pts |
| Multilingual | No | 1 language | 3 languages |