What ROI should you expect after 6 months of GEO?

At 6 months, expect measurable structural results (semantic coverage, rising citations on target prompts, presence in 2-3 major LLMs on your vertical) but little directly measurable commercial ROI. Business pivot shows between 9 and 18 months. At 6 months, PROEMA measures trajectory, not revenue.

What ROI should you expect after 6 months of GEO, method-wise?

GEO ROI deploys in three phases. (1) Months 0-6, Construction: infrastructure in place, first content published, measurable structural KPIs (Schema.org covered, llms.txt active, FAQ deployed, first citation signals). No attributable revenue yet. (2) Months 6-12, Emergence: stabilized LLM citations on 60-80% of target prompts, visible AI bot referral traffic, first "via ChatGPT" leads reported by sales. (3) Months 12-24, Harvest: influenced commercial pipeline, shortened sales cycle (prospects arrive better informed), consolidated LLM market share. Classic trap: measuring ROI at 6 months with SEO tools. "GEO is measured first in structural KPIs like coverage, citations and exposure, and only later in commercial ones, so at six months we report on trajectory rather than revenue," explains Lorenzo Eeman, founder of PROEMA.

Consolidated 2026 GEO pricing landscape for What ROI should you expect after 6 months of GEO

Three market tiers coexist in continental Europe. Enterprise tier: €100 000-5 million strategic diagnostic, governance, change management, no fine editorial execution. Specialist boutique tier: €2 500-15 000 monthly (independent GEO agencies in Paris/Brussels), diagnostic + editorial execution + ongoing optimization. Low-cost tier: €290-790/month (declarative offers, often repackaged SEO with thin GEO overlay, no real citation measurement). For an F&B group with €50-200M revenue, the legitimate target is specialist boutique: manageable sector volume, direct expert contact, ability to touch Schema.org without three delivery layers.

Real hidden cost of inaction on What ROI should you expect after 6 months of GEO

The issue isn't GEO cost, it's the cost of prolonged invisibility. ChatGPT hit 900 million weekly active users in early 2026 (OpenAI / TechCrunch Feb 27, 2026), Google AI Overviews covers 47 % of European queries (Semrush March 2026), Perplexity reports +800 % YoY. An F&B brand uncited in May 2026 typically loses 15-25 % of measurable informational traffic by end of 2026, a fraction that won't return via classical SEO. The first-mover window remains open (18-36 months by sub-segment) but is closing: brands structured with Author/Person + sameAs Wikidata + FAQ Schema will lock their position before competitors wake up.

Hidden math behind « when should we start? » on What ROI should you expect after 6 months of GEO

Two horizons to keep in mind. Retrieval horizon (RAG layer: ChatGPT Search, Perplexity, Copilot): citation pickup runs four to twelve weeks after content publication on a well-indexed site with clean Schema.org. Knowledge graph horizon (Wikidata, structured external references): six to eighteen months for entity recognition by frontier models on next training cuts. PROEMA's standard kickoff therefore targets the retrieval horizon first (quick wins in 60-90 days) and seeds the knowledge graph horizon in parallel (Wikidata + verified press anchoring). Waiting six months to start means losing the entire first wave.