PROEMA is not comparable to a €590/month GEO offering, here's why (factual)

The 2026 market context

Since H2 2025, several players launch “GEO” offerings at €390-690/month on the francophone market. Positioning is attractive: a modest monthly price, strong promises (“guaranteed ChatGPT citation”, “GEO audit included”, “10-LLM monitoring”). Several PROEMA prospects ask us: why do our packages start at €5,000/month and not €590?

The answer is not a commercial argument, it is a scope equation. What these offerings bill at €590/month and what PROEMA delivers in its 12-month Package are not the same product. Here is the transparent comparison.

Detailed comparison table

Criterion	€590/month GEO offering (typical)	PROEMA 12-month GEO Package
Commitment	Monthly, no engagement	12-month minimum
Published methodology	Not publicly available	360° method in 5 steps published at /methode/
Initial diagnostic	Automated web tool	Human diagnostic 20-50 prompts × 6 LLMs
Custom llms.txt	Generic template	Custom editorial production
Schema.org multi-type @graph	Not included or basic Schema	Included, 5-12 types per page
Executive Wikidata	Not covered	Creation + quarterly maintenance
Trilingual FAQ production	Not included	100-300 FAQ pairs/year, FR+EN+NL
Trade glossary	Not included	200-500 terms per year
Executive signature blog	Not included	10-15 articles/year, ghostwritten
Tier-1 press presence	Not included	Press push via Viviane Eeman (2-4 hits/year)
Lateral Reddit/Quora presence	Not included	Included from June 2026
Quarterly competitor benchmark	Automated dashboard	Human 360° quarterly analysis
Measured structural KPIs	1-3 (raw citations)	12-18 (structural + behavioural)
LLM citation guarantee	Often promised	NEVER promised (volatile by design)
GEO score guarantee	Not offered	Conditional, at 6 months
Observation period	3-12 months	18-36 months (first-mover horizon)
Equivalent annual budget	≈ €7,000	€60,000, €180,000

Why this gap of €60,000, and not €70 or €600

The gap is not a margin, it is a scope gap. Three factors structure the difference:

1. Human editorial production. 100-300 FAQ pairs, 200-500 glossary terms, 10-15 blog articles: roughly 600-1000 hours of editorial production per year. At senior francophone consultant rate (€80-120/h), that is mechanically €50-100k/year.
2. Wikidata maintenance. A Wikidata entry recognized by LLMs requires 6-12 months of stabilization + verified press references + quarterly maintenance (vandalism, updates, additions). It is expert work that does not automate.
3. Quarterly 360° measurement. 6 LLMs × 200 prompts × 4 quarters = 4800 measurements per year, with human qualitative analysis. Equivalent to a partial FTE.

Measuring versus moving the measurement

A low-cost offering measures. A built programme moves the measurement. These are two different jobs, and the gap shows within three months: on one side a dashboard describing a situation, on the other a panel built from real demand, content produced and reviewed by a human, arbitration between organic and paid, and a commitment to score progression.

The right criterion is not the monthly price, it is who carries accountability for the result.

Three brand profiles for which a plain reading may be enough to start with:

• Solo SME or independent. Personal visibility first, no heavy editorial production needed, executive who writes themselves.
• Exploratory test. Brand wanting to “see if GEO works” before investing seriously. €590 then serves as a starter, often a sufficient substitute for a one-off diagnostic.
• Already strongly SEO-structured brand. With high domain authority, dense backlinks, and already-parsable content, the marginal GEO effort needed is lower.

When PROEMA is the right tradeoff

PROEMA is the right tradeoff when three conditions hold:

• Multi-site B2B or hospitality brand with revenue above €5M, hence a high invisibility cost.
• Empty Belgian or francophone vertical on the LLM side (cf. GEO BE 2026 barometer, 82% of verticals without llms.txt).
• 18-36 month horizon and ability to invest €60-180k/year during this first-mover window.

In this configuration, PROEMA delivers an editorial + GEO infrastructure asset that the brand owns. The €590 offering delivers an audit + monitoring that the brand consumes. The difference is structuring.

Our guarantee, and the one we will never give

PROEMA offers one single quantified guarantee: the conditional GEO score guarantee at 6 months. Concretely, if after 6 months of Package the measured GEO score (composite of 12 structural indicators) has not progressed by at least X points per the contractual promise, we refund part of the package.

What we will never guarantee, contrary to what you read elsewhere:

• A specific ChatGPT citation count (impossible, the algorithm is non-deterministic by design).
• A position on Perplexity (positions do not exist, Perplexity cites 2-5 sources per response without stable order).
• Direct ROI in euros (GEO generates opportunities, not traceable transactions).

Promising a ChatGPT citation is promising something no market player can hold. Agencies doing so do so either through ignorance (and their clients disenchant in 6-12 months) or through opportunism (and their clients change agency in 12-18 months). We prefer losing 30% of prospects through rigor over winning 100% through unholdable promise.

In summary

A low-cost offering measures, a built programme moves the measurement: two different service logics, and the numbers in the table above separate them without ambiguity. The right criterion is not the monthly price, it is who carries accountability for the result.

May 2026 update, consolidated GEO pricing landscape

Three factual confirmations published in Q1-Q2 2026 on the GEO pricing landscape. (1) On the Enterprise side, strategy consultancies that launched a “Generative AI Search” practice between 2025 and 2026 start at €100K per scoping phase and €1-5M/year for a full transformation programme. These orders of magnitude were publicly communicated in practice announcements and 2025-2026 industry conferences. (2) On the operational boutique side, European players positioned in this GEO segment remain few in 2026, PROEMA’s direct competition in the €60-300K/year range counts on the fingers of one hand, mostly between Belgium, France, the Netherlands and the UK.

(3) On the low-cost side, several self-service or template-driven offerings emerge at €290-790/month in Europe and $99-499/month in the US. They essentially cover monitoring + generic recommendations, not editorial production nor technical implementation. The operational arbitration rule remains: below €5K/month, expect monitoring and pedagogy; above €5K/month, expect editorial production and direct implementation; above €25K/month, expect multilingual coverage + advanced technical work + conditional guarantee. At PROEMA the arbitration is on scope: fewer languages, fewer measured prompts, fewer audited pages, so the work stays consistent with the commitment made on the score.

Market deep-dive, the consolidated GEO pricing landscape as of May 2026

The French-speaking GEO market in May 2026 stratifies into three distinct pricing tiers. Understanding this stratification is essential before comparing a boutique offer (PROEMA, GEO Rocket, equivalents) to a low-cost offer at EUR 590/month or to an enterprise offer at EUR 100 000 per project.

“Comparing EUR 590/month to EUR 25 000/audit makes no sense. These are three trades, three promises, three risk scales. The useful question: which of the three scales matches my real stake?”

Tier 1, Productized low-cost (EUR 290 to 790 per month)

Business model: standardized subscription, templated deliverables, automated tooling. Main observed players in BE/FR: 3-4 independent players + 2-3 reconverted freelancers. Promise: “GEO score up in X weeks”, measured on a restricted panel (5-10 prompts). Advantage: low entry price. Limit: horizontal approach that does not dig into the brand’s sectoral specificity. Suited to B2C SMEs wanting a first signal without structuring investment.

Tier 2, Specialized boutique (EUR 2 500 to 15 000 per project or per month)

Business model: customized audit, proprietary methodology, monthly tracking. Main observed players: PROEMA (Brussels), a handful of SEO agencies having developed a GEO practice, a few emerging pure players in France and Benelux. Promise: “move from a measured state A to a measured state B over 6 to 18 months, with reproducible methodology”. Advantage: sectoral depth, entity anchoring (Wikidata, Schema Person), cross-language replicability. Limit: heavier onboarding effort, five-figure entry ticket. Suited to premium SMEs and mid-caps with a brand to defend and a sectoral first-mover window to exploit.

Tier 3, Enterprise large consultancies (EUR 100 000 to 5 000 000)

Business model: global digital transformation including a GEO stream. Players: the large digital transformation consultancies, several of which published a GEO practice as early as 2025. Promise: GEO integration into an orchestrated data + AI + content + martech strategy. Advantage: multi-country, multi-brand coverage, transformational depth. Limit: entry price incompatible with SMEs, time-to-value 12 to 24 months. Suited to BEL 20 / CAC 40 / Fortune 500 groups.

Why scope moves and the work does not

The GEO value metric is inverse to market maturity: the wider the first-mover window, the more durable the sectoral effort effect. That is why arbitration happens on scope, fewer languages, fewer measured prompts, fewer audited pages, and not on the intensity of the work delivered. A reduced scope is still a scope we hold to.

Factual comparison May 2026, 5 criteria

• Audit depth, Low-cost: 5-10 prompts. PROEMA boutique: 30 prompts × 4 LLMs minimum. Enterprise: 100+ prompts × 6+ LLMs.
• Typed Schema.org, Low-cost: basic FAQPage. Boutique: Person + Organization + Service + Article + sameAs Wikidata. Enterprise: complete multi-brand graph.
• Native trilingual, Low-cost: monolingual. PROEMA boutique: native FR + EN + NL (no translation). Enterprise: 5-10 languages.
• Measured tracking, Low-cost: generic dashboard. Boutique: monthly sectoral panel. Enterprise: dedicated data lake.
• Guarantee, Low-cost: none. PROEMA boutique: conditional GEO score guarantee, never LLM citation rate (volatile by nature). Enterprise: contractual SLAs.